QUALITY SKINCARE EVERY DAY – For more than 70 years, E45 has been a skincare expert in dry and itchy skin & treatment for eczema, psoriasis, ichthyosis, & other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types & parts of the body & works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. HOW TO USE – Apply generously before sun exposure and reapply frequently to maintain protection especially after perspiring, swimming or toweling. Too little sunscreen gives a lower level of protection. PROTECTS SKIN AGAINST UV DAMAGE – With SPF 50+, UVA and UVB filters, our E45 Sun Care Sensitive Face Cream protects skin from daily exposure to the sun. Perfect for holidays or days in the sunshine, our cream is sweat and water resistant with no white cast. Our formulation also contains Vitamin E, an antioxidant with proven anti-ageing benefits. It nourishes and protects skin from environmental aggressors such as UV and pollution. NON-GREASY AND FAST ABSORBING – Our gentle formulation is non-greasy and absorbs quickly into the skin, offering a long-lasting hydrating effect without leaving any sticky residue behind. With Hyaluronic Acid for intense moisture. 100% TOLERABILITY ON SENSITIVE SKIN. ALSO SUITABLE FOR ECZEMA-PRONE SKIN – E45 Sun Care Sensitive Face Cream provides intense hydration, very high sun protection and SPF 50+. With a 24-hour moisturising effect, our sun face cream has a light-weight texture that won’t clog or block pores. Fragrance-free, and dermatologically tested.