HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines. QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. DERMATOLOGICALLY TESTED – The E45 Rich formulation is dermatologically tested, and we haven’t added any unnecessary colours or fragrances. The lotion's lightweight formula is non-greasy and hypoallergenic and is suitable for normal to dry and even sensitive skin. You can apply the lotion daily as required and you can use on the body and the face to restore skin suppleness in three weeks. Our Rich Lotion can be used by the whole family, including infants over the age of 1 month. SOFT AND NOURISHED SKIN – Our Rich lotion has been formulated with Evening Primrose Oil which is well-known for its skin nourishing properties that help to lock in and retain moisture within the skin to minimise water loss. This helps to restore your skin giving you supple, softer, and noticeably glowing skin in just 3 weeks. It softens and smooths the skin which can help to improve the skin’s overall texture. DEEP MOISTURISATION – E45’S Rich Lotion provides intense moisturisation that lasts throughout the day and is quickly absorbed to help replenish dry skin. The long-lasting, fast-absorbing lotion helps the skin to lock in and retain moisture, leaving you with supple, soft skin all day long. Our lotion will help to keep your skin hydrated and refreshed and moisturisation is an important step that should be in everyone’s skincare routine.