QUALITY SKINCARE EVERY DAY – For more than 70 years, E45 has been a skincare expert in dry and itchy skin & treatment for eczema, psoriasis, ichthyosis, & other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types & parts of the body & works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. HOW TO USE – Apply generously before sun exposure and reapply frequently to maintain protection especially after perspiring, swimming or toweling. Too little sunscreen gives a lower level of protection. PROTECTS SKIN AGAINST UV DAMAGE – With SPF 50+, UVA and UVB filters, our E45 Sensitive Sun Lotion protects skin from daily exposure to the sun. Our formulation also contains avocado oil, to soothe and calm skin. GENTLE ON BABY AND CHILDREN’S DELICATE SKIN – Our light formulation is non-greasy and leaves skin feeling smoother and softer, without leaving any sticky residue behind. Ideal for holidays or days in the sunshine, our cream is extra water resistant with no white cast. 100% TOLERABILITY ON SENSITIVE SKIN. ALSO SUITABLE FOR ECZEMA-PRONE SKIN – E45 Kids & Baby Sun Sensitive Spray hydrates and nourishes delicate skin with very high sun protection and SPF 50+. Our light-weight texture is quickly absorbed and won’t block or clog pores. Fragrance-free, and dermatologically tested.