HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines. QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. HOW TO USE - Shake the bottle and apply the wash cream to wet skin on the body, hands or even face. Massage gently then rinse off with water and pat skin dry with a towel. E45 Emollient Wash Cream is non-drying and non-foaming and is clinically proven to soothe and moisturise dry skin. With its soap-free and perfume-free formulation, it is suitable for even eczema prone skin to relieve and prevent dry skin. RETAIN NATURAL MOISTURE – Our Emollient Wash cream helps to relieve and prevent dry skin by retaining the skin’s natural moisture – it creates a lasting barrier that protects against moisture loss. The unique formulation does not foam and cleans your skin without drying it out, leaving it soft and relieved. The creamy formulation hydrates and nourishes your skin and is suitable for even the most sensitive of skin. SOOTH AND PROTECT – E45 Emollient Wash Cream is a gentle shower wash with a mild, creamy formulation that can help relieve dry, itchy skin. It is clinically proven to clean and moisturise dry skin without changing the normal skin pH and is gentle enough for everyday use. Dry skin conditions can make using regular soap difficult as soap tends to contain chemicals that can lead to redness and irritation. This soap-free wash cream is an ideal alternative to soap to avoid irritating dry, itchy skin.