What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup. Why we love: Gel primer formula grips makeup Gives skin a soft-focus effect Enriched with hydrating ingredients like Hyaluronic Acid Translucent finish gel primer works on all skin types and skin tones Key Ingredients: Hyaluronic Acid - Helps skin retain moisture for a plump complexion Your makeup Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones. Great for: All skin types All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic./br/brSKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan. HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation. MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores!). SKIN-SMOOTHING & GRIPPING PRIMER: Your makeup. Its not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion./br/brGTIN: 609332828469. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Specialty: Vegan. Material Type Free: Cruelty-free. Item Volume: 0.81 Fluid Ounces. Finish Type: Sheer. Package Information: Jar. Skin Type: All. Item Form: Gel. Coverage: Translucent. Product Benefits: Hydrating. Brand: E.l.f. Country of Origin: China. : B09XMYFTB7. Manufacturer: ELF Beauty. UPC: 609332828469. Product Dimensions: 5.91 x 3.94 x 1.97 inches 1.41 Ounces.