Introducing the DIRTY COW BEEF BBQ RUB, a culinary masterpiece developed for those who crave Maximum Crustal Distortion and super bark power. This rub is perfect for your brisket and beef ribs, providing an intense umami flavor with the richness of beef, enhanced by unique elements like fresh coffee beans and exquisite Javanese sugar. A hint of chipotle, a blend of peppers, and a touch of herbs marry together for a spicy crust and pronounced bark that beef enthusiasts seek. The flavor journey doesn't end there, as we've infused the rub with an element that mimics the tang of dry aged meat, offering a gourmet experience that's second to none. Whether you're a BBQ master or just love to experiment in the kitchen, our DIRTY COW BEEF BBQ RUB will transform your beef dishes into extraordinary culinary creations. GLUTEN FREE and free from any artificial additives. Get ready to drool! INGREDIENTS Sugar, Salt,Coffee, Pepper, Paprika, Celery Salt (celery), Cumin, Anise, Onion, Garlic, Oregano, Chipotle, Nutmeg, Citric Acid, Shittake Mushroom, Soy Sauce Powder (Wheat, Soy Beans), Hydrolysed Vegetable Protein, Anti Caking- Silicon Dioxide, Flavour enhancers- E621, E631.Versatility at Its Best: Delicious on all beef cuts | Whether you're grilling a steak or smoking a brisket, this rub adds that special touch that makes your beef dishes something truly special. All-Natural Ingredients: Gluten-free and packed with quality ingredients like Chilean oregano, smoked paprika, nutmeg, and soy sauce powder | An epic fusion for ultimate mouth-watering delight. Aged Beef Sensation: We've captured that slight irony tang of dry aged meat | Elevate your beef dishes with an extraordinary taste sensation that makes you drool | Exceptional for low and slow cooked brisket. Unique Flavor Profile: Crafted with fresh coffee, deep mahogany Javanese sugar, black & white pepper, chipotle, and herbs | From umami to rich beefiness, the depth of flavor is unparalleled. Maximum Crustal Distortion: Designed for low & slow cooking, our rub delivers an incredible crust and bark on brisket and beef ribs | Achieve the BIG BEEF experience with this ultimate rub.