Living Your Best Curl Life: Since 1985, our mission has been to create salon-developed products that are reliable, safe, and dedicated to complimenting curls. Backed by Curl Expert Jonathan Torch and the Curly Hair Institute, Curl Keeper’s water-based, silicone-free formulas lock water into your strands, so all curls stay defined, bouncy, and frizz-free in all weather conditions. Directions: Gently massage shampoo into wet hair from roots to ends. Allow the shampoo to saturate the root area. Lather and rinse thoroughly. Repeat if necessary. High-Quality Ingredients: This product is pH-balanced, sulfate-free and silicone-free. Our formula is concentrated with panthenol to help strengthen the hair’s elasticity. Water-Based Formula: Our lightweight and water-based formula can be used frequently to help ensure a clean scalp and healthy, strong hair. Gently Cleanses and Strengthens: Curl Keeper Treatment Shampoo helps rebuild and restore chemically damaged hair. Its rich formula will deposit a generous amount of essential ingredients to strengthen the hair’s elasticity and prevent breakage. Suitable for all curly hair types. 8oz bottle.