Living Your Best Curl Life: Since 1985, our mission has been to create salon-developed products that are reliable, safe, and dedicated to complimenting curls. Backed by Curl Expert Jonathan Torch and the Curly Hair Institute, Curl Keeper’s water-based, silicone-free formulas lock water into your strands, so all curls stay defined, bouncy, and frizz-free in all weather conditions. Directions: Massage into wet hair. Lather and rinse thoroughly. Repeat if necessary. High-Quality Ingredients: This product is sulfate-free, pH-balanced, and silicone-free. Our formula contains 84 natural trace elements that have a positive effect on your hair and scalp. Water-Based Formula: Our lightweight and water-based formula rinses out clean with no product build up. Strengthens Curls and Stimulates Scalp: Curl Keeper Energizing Shampoo helps your curls come to life with the power of Himalayan salts. Experience gentle cleansing packed with rich minerals to strengthen, restore, and invigorate the hair and scalp. Can also be used as a clarifying shampoo to remove product build-up. Perfect for dry, color-treated, or chemically processed hair. 12oz bottle.