“Giving up gluten doesn’t mean giving up on the foods you’ve always loved.” – Thomas Keller

Cup4Cup’s story began in 2010 at Thomas Keller’s lauded restaurant, The French Laundry. It was here that Chefs developed a gluten-free Cornet of Salmon Tartare in response to diners who didn’t want to miss out on this menu highlight. The gluten-free cornet tasted just like the original recipe. This culinary creation was a turning point.

The result of the kitchen experiment yielded Cup4Cup—the 1:1 gluten-free flour that eliminated complicated conversions and delivered premium taste, texture and performance. Just as its name suggests, Cup4Cup replaces traditional all-purpose flour or whole wheat flour in any recipe, cup-for-cup and gram-for-gram.

Cup4Cup also provides easy-to-use baking mixes that deliver the same consistency and texture of regular flour. Customers can utilize our library of sweet and savory recipes developed by chefs for the growing gluten-free community, their friends and families.