In 1990, Dario Croci, inspired by his great love of animals, had the good idea of combining the family expertise with fashions with skills acquired in the pet care industry into a promising company which started out from his garage: welcome to the Croci Trading Company. The business started out selling aquariums and pet accessories, but it kept growing, quickly and constantly, meaning which in 1994, it was time to make the first move to good headquarters in Gazzada, where the company became more specialised and consolidated its market presence.