Crazy Color Hot Purple Vegan formula deposits intense colour gently. With Raspberry Seed, Sunflower Seed and Avocado Oil, our gentle formula nourishes your hair as it delivers bold colour. With no ammonia and no bleach, you can achieve your Hot Purple colour at home with no damage. We never test on animals, all our Crazy Color products are PETA-approved, 100 vegan and cruelty-free. We are also PDP-Free, Gluten Free, Paraben Free and Made in the UK! INGREDIENTS Aqua (purified water, agua purificada, eau épurée), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Guar Hydroxypropyltrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-30, Rubus Idaeus (Raspberry) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Citric Acid, Formic Acid, Phenoxyethanol, Triethylene Glycol , HC Blue No.15, Basic Violet 16, Basic Yellow 87, Basic Violet 2, HC Blue No.16, Basic Red 51 We are presently making a small adjustment to some of our formulations. The ingredients listed on the website show the adjusted ingredients list. You may however find that batches of color purchased will still show Methylchloroisothiazolione and Methylisothiazolinone. DIRECTIONS Do not mix with peroxide. To ensure the colour is as expected, test on a small swatch before application. For best results apply to pre-lightened bleached hair. Directions: After shampooing, towel dry hair and apply Crazy Color evenly over hair (wear gloves). Leave for 15-30 minutes, then rinse thoroughly. SAFETY WARNING For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources.MADE IN UK: Our Hot Purple formulas are made in the UK. Our semi-permanent shade promotes gentle hair colouring on bleached, pre-lightened and natural hair. VEGAN FORMULA: We never test on animals, all our Crazy Color products are PETA-approved, 100 vegan and cruelty-free. We are also PDP-Free, Gluten Free and Paraben Free!. NO DAMAGE DYE: With Raspberry Seed, Sunflower Seed and Avocado Oil, our gentle formula nourishes your hair as it colours. Our Hot Purple semi-permanent colour coats the outside of the hair, so is ideal for promoting good hair health, especially after bleaching. READY TO USE AT HOME: With no ammonia and bleach, you can achieve your Hot Purple hair colour without damage. The lighter your hair, the more vibrant the shade. CRAZY COLOUR: The highly pigmented Hot Purple hair dye deposits an intense colour gently. Packed full of oils, our formula conditions as it delivers a deep Hot Purple colour.