MADE IN UK: Our Hot Purple formulas are made in the UK. Our semi-permanent shade promotes gentle hair colouring on bleached, pre-lightened and natural hair. VEGAN FORMULA: We never test on animals, all our Crazy Color products are PETA-approved, 100% vegan and cruelty-free. We are also PPD-Free, Gluten Free and Paraben Free!. NO DAMAGE DYE: With Raspberry Seed, Sunflower Seed and Avocado Oil, our gentle formula nourishes your hair as it colours. Our Hot Purple semi-permanent colour coats the outside of the hair, so is ideal for promoting good hair health, especially after bleaching. READY TO USE AT HOME: With no ammonia and bleach, you can achieve your Hot Purple hair colour without damage. The lighter your hair, the more vibrant the shade. CRAZY COLOR: The highly pigmented Hot Purple hair dye deposits an intense colour gently. Packed full of oils, our formula conditions as it delivers a deep Hot Purple colour.