Crazy Color Platinum Vegan formula deposits intense colour gently. With Raspberry Seed, Sunflower Seed and Avocado Oil, our gentle formula nourishes your hair as it delivers bold colour. With no ammonia and no bleach, you can achieve your Purple Toner colour at home with no damage. We never test on animals, all our Crazy Color products are PETA-approved, 100 vegan and cruelty-free. We are also PPD-Free, Gluten Free, Paraben Free and Made in the UK! INGREDIENTS Aqua (purified water, agua purificada, eau épurée), Cetearyl Alcohol, Propylene Glycol, Ceteareth-20, Guar Hydroxypropyltrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Ceteareth-30, Rubus Idaeus (Raspberry) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Persea Gratissima (Avocado) Oil, Formic Acid, Phenoxyethanol, Triethylene Glycol, HC Blue No.15, Basic Blue 99, Basic Violet 16, HC Red No.3, HC Blue No.16, Basic Violet 2, Basic Red 51 DIRECTIONS Wear gloves to apply as product may stain the hands. For best results apply to clean towel dried or dry hair. Comb through for an even distribution. Blow dry in to preferred style to lock in color. SAFETY WARNING For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. See moreMADE IN UK: Our Platinum formulas are made in the UK. Our semi-permanent shade promotes gentle hair colouring on bleached, pre-lightened and natural hair. VEGAN FORMULA: We never test on animals, all our Crazy Color products are PETA-approved, 100 vegan and cruelty-free. We are also PPD-Free, Gluten Free and Paraben Free!. NO DAMAGE DYE: With Raspberry Seed, Sunflower Seed and Avocado Oil, our gentle formula nourishes your hair as it colours. Our Platinum semi-permanent colour coats the outside of the hair, so is ideal for promoting good hair health, especially after bleaching. READY TO USE AT HOME: With no ammonia and bleach, you can achieve your Purple Toner hair colour without damage. The lighter your hair, the more Metallic the shade. CRAZY COLOR: The highly pigmented Platinum hair dye deposits an intense colour gently. Packed full of oils, our formula conditions as it delivers a Purple Toner colour.