The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), COLOR WOW harnesses the power of breakthrough technologies to keep colour-treated hair at its peak. Federici Brands is a beauty brand incubator built on a 25 year heritage of award winning, problem solving firsts. Known for disrupting the industry with first and best-in-class technologies, Federici Brands finds joy in changing consumers’ lives with inventive products, engineered to solve real problems and deliver truly transformational results. Create all-day lift, body and volume for hair that is flexible and manageable Raise the Root is formulated with three lightweight elastomers that keep hair pliable and soft, never sticky, brittle or rigid. A unique translucent thickening resin forms a supportive spring around each hair, creating volume and instant lift. Contains a UV filter and crystal clear styling resin that won’t yellow or darken hair. See more

Description:Create all-day lift, body and volume for hair that is flexible and manageable.