"Look after your children's teeth and protect their smile with Colgate Total Toothpaste for kids 7-12 years old. This fluoride toothpaste for kids has an advanced formula that looks after new permanent teeth and provides long-lasting, superior protection for their whole mouth with an antibacterial ingredient. With a sugar acid shield , this kids' toothpaste protects against cavities, plaque and bad breath, while protecting their enamel and gums. Give your children a great start to a bright, healthy smile with Colgate Total Toothpaste for kids. Superior bacteria reduction on teeth, tongue, cheeks and gums vs non-antibacterial fluoride toothpaste after 12 hours after 4 weeks of continuous use. Sugar acid shield is provided by fluoride. " INGREDIENTS Glycerin, Aqua, Hydrated Silica, Sodium Lauryl Sulfate, Arginine, Cellulose Gum, Zinc Oxide, Aroma, Poloxamer 407, Zinc Citrate, Tetrasodium Pyrophosphate, Benzyl Alcohol, Xanthan Gum, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Phosphoric Acid, Sucralose. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm See moreWith a sugar acid shield , this kids' toothpaste protects against cavities, plaque and bad breath, while protecting their enamel and gums Sugar acid shield is provided by fluoride. The children's toothpaste protects against cavities, plaque and bad breath, while protecting enamel and gums. The kids' toothpaste provides long-lasting, superior protection for their whole mouth with an antibacterial ingredient. This fluoride toothpaste for kids has an advanced formula that looks after new permanent teeth. Look after your children's teeth and protect their smile with Colgate Total Toothpaste for kids 7-12 years old.