Colgate My First Baby and Toddler Toothpaste is a safe fluoride-free formula for the littlest ones at home. This formulation, specially designed for kids under 2 years old, gently cleans teeth and does not contain artificial colors, preservatives, or sodium lauryl sulfate. With a mild bubble fruit flavor, this baby and toddler toothpaste is designed with a convenient stand-up tube with twist off cap. Colgate My First Kids Infant & Toddler toothbrush is a fun way to encourage good oral care habits early on! Uniquely designed for children under 2 years of age, the My First Kids toothbrush has extra soft bristles for effective and gentle cleaning, small head for childs little mouth, and non-slip handle to fit parents & childs hand when ready. These toothbrushes offer a variety of designs for your child to choose from.