Looking for the secret to brunette shades that start pure and stay pure? Clairol Nice n’ Easy Pure Brunettes hair colour with Detox + PureTone System provides permanent, natural-looking brown shades with 100% grey coverage. The pre-colour serum purifies hair from metals and mineral buildup to allow the pure brown colour to fill hair and the intense treatment helps shield against metals to preserve pure colour. Pure Brunettes! IT’S SO ME! INGREDIENTS Pre-Colour Detox Serum: Aqua/Water/Eau, Propylene Glycol, Hydroxyethylcellulose, Trisodium Ethylenediamine Disuccinate, Quaternium-80, Cocamidopropyl Betaine, Phenoxyethanol, Citric Acid, Methylparaben, PEG-40 Hydrogenated Castor Oil, Parfum/Fragrance, Disodium EDTA, Polysorbate 60, Disodium Phosphate, Sodium Phosphate., Permanent Puretone Colour CREAM: Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Ammonia, Trisodium Ethylenediamine Disuccinate, Parfum/Fragrance, Ammonium Sulfate, Dicetyl Phosphate, Sodium SULFITE, 2-methoxymethyl-p-Phenylenediamine, Ceteth-10 Phosphate, Steareth-200, Resorcinol, Ascorbic Acid, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, 1-hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2,4-Diaminophenoxyethanol HCL, 4-Amino-2-Hydroxytoluene, Color Activator: Water/Eau, Liquid Paraffin/ Mineral Oil/ Huile Minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid, Enriched Intense Treatment: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Malic Acid, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Ascorbic Acid, Citric Acid, Potassium Sorbate, Sodium SULFITE, Sodium Benzoate DIRECTIONS Pure Brown tones to love in just 3 easy steps– DETOX, DYE, TREAT! Apply the pre-colour detox serum to dry hair, from roots to ends. Mix the colour tube and activator bottle, shake, and apply starting from the roots. Wait 20 minutes, then rinse thoroughly and treat hair with the enriched intense treatment. Dry and style as desired! SAFETY WARNING External Use Only MANUFACTURER CONTACT INFORMATION Wella UK Ltd., SW19 4DR, London. See more

What’s in the box? 1 Pre-Colour Detox Serum Sachet, 1 Permanent PureTone Colour Cream, 1 Colour Activator, and 1 Enriched Intense Treatment Tube. How to use Clairol Hair Colour? There are just 3 easy steps to get brown tones to love - DETOX, DYE, TREAT! Apply the pre-colour serum to dry hair, mix the colour tube and activator, and apply starting from the roots. Rinse, and treat hair with the enriched intense treatment. Love your brunette shade from day one. With the pure tone system, the pro-grade brown tones and enriched treatment create rich browns that stay pure until you recolour. Pre-Colour Detox Serum purifies hair from metal build-up so no impurities can get in the way of pure colour.