Are you new to hair colour or don't want the long-term commitment of a permanent hair dye? Then Clairol has got you covered. Clairol Natural Instincts vegan conditioning colour is a low commitment semi-permanent hair dye for a boost of colour and shine, naturally. Perfect for first-time colourers or if you want to experiment with your shade and blend away greys. Made with 80 Percent naturally ingredients, the formula is gentler to your hair without any compromise on the colour results.The non-permanent formula has coconut oil and aloe vera, and is free from ammonia, leaving your hair looking glossy and feeling healthy. Its non-drip crème formula with no harsh scent is designed to feel like a conditioner and is easily applied to the hair in just 20 minutes without mess. The colour fades gradually and lasts up to 28 washes, with no harsh root line. It is suitable for all hair types and textures. INGREDIENTS Colour Enhancing Crème: Aqua/Water/Eau, Propylene Glycol, Ethanolamine, Cetearyl Alcohol, 2-Methoxymethyl-p-Phenylenediamine, Trisodium Ethylene diamine Disuccinate, Resorcinol, 2-Methylresorcinol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Citric Acid, m-Aminophenol, Dicetyl Phosphate, Parfum/Fragrance, Sodium Sulfite, Ceteth-10 Phosphate, Steareth-200, 2,4- Diaminophenoxyethanol HCl, Ascorbic Acid, Xanthan Gum, Sodium Hydroxide, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Titanium Dioxide / (CI 77891), Disodium EDTA, 1-Hexyl 4,5-Diamino Pyrazole Sulfate, Tocopheryl Acetate. Colour Activator: Aqua/Water/Eau, Paraffinum Liquidum/ Mineral Oil/ Huile minerale, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Salicylic Acid, Phosphoric Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Brilliant Shine Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Benzyl Benzoate, EDTA, Histidine, Cocos Nucifera (Coconut) Oil, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Aloe Barbadensis Leaf Juice, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, BHT, Ascorbic Acid, Potassium Sorbate, Sodium Benzoate, Sodium Sulfit. DIRECTIONS Step 1: PREPARE Protect your clothing with an old towel. Wearing the gloves provided in your kit, pour the contents of bottle 1 into bottle 2. Shake thoroughly until fully blended. Step 2: APPLY Starting at the roots, apply colour mixture immediately all over dry, unwashed hair. Work the colour through your hair to ensure full saturation. Leave colour on for 20 minutes. Step 3: FINISH When time has elapsed, rinse until water runs clear. Follow with the deep conditioner in bottle 3. Leave on for 2 minutes. Rinse. Use remaining Colour Treat Conditioner once a week after shampooing. TIPS AND TRICKS: As it is a semi-permanent hair dye, this means that your hair can go darker, stay the same level or you can add a tone, but you cannot lighten or lift your colour. If you want to go lighter or completely cover greys, choose a permanent hair colour. When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour. Colour on top of colour tends to look darker. If in doubt, always choose 1 shade lighter than your current colour. If it’s too light, you can always go darker next time. Finally, if you choose a darker shade, just remember it will take longer to fade as you shampoo. SAFETY WARNING Remember to buy the product 48 hours in advance. Conduct an allergy alert test 48 hours before each time you colour even if you have already used colouring products before. Caution: hair colourants can cause allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary “black henna” tattoos may increase your risk of allergy. Do not colour your hair if: - you have a rash on your face or sensitive, irritated and damaged scalp, - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “black henna” tattoo in the past. See moreDoesn't lighten your colour, but adds beautiful tones and depth. When using a semi-permanent shade, stick to 1 to 2 shades lighter or darker than your natural colour. Perfect for first-time colourers and women who want to enhance their natural colour without the commitment of a permanent colour. LOW COMMITMENT HAIR DYE: It fades gradually, lasting up to 28 washes and leaves no harsh root line. ENHANCES YOUR NATURAL COLOUR AND BOOSTS SHINE, NATURALLY: Enjoy rich, natural looking colour results that are even from root to tip. A GENTLE CONDITIONING COLOUR: Formula made with 80 Percent naturally derived ingredients, and includes coconut oil and aloe vera for hair that feels healthy. A SEMI-PERMANENT HAIR DYE WITH NO AMMONIA: A non-damaging and a short-term way to colour your locks. Shade 5 Medium Brown is a natural colour - neutral in tonality. Optimal coverage for first greys.