How did we get our start?
A groundbreaking study about DHM’s anti-alcohol properties led our CEO Brooks Powell to invent Cheers while studying at an Ivy League university in 2014.
What makes our products unique?
A mission-driven brand prioritizing quality, investing in technology, & constantly innovating to remain a category leader.
Why do we love what we do?
“Cheers” is the quintessential phrase used to punctuate life’s brightest moments. Our company is a labor of love, & we hope our passion shines through in the quality of our products, packaging, education, & interactions with our customers.