When you are looking for a way to add a bold, balanced flavor to your recipes, reach for Cattlemen's Cowboy Rub. This BBQ seasoning consistently delivers the unique flavor profiles that you and your customers have come to know and love. Made with premium ingredients, each 27.25-ounce container of cowboy seasoning has been crafted specifically with chefs in mind. Whether you're about to fire up the grill to make your signature steak or getting ready to mix up a batch of house-made sauce, McCormick's Cowboy Rub will deliver a burst of bold flavor in every bite. This cowboy rub contains a blend of hickory smoke, molasses, and coffee to create its rich, smoky impression. Its savory spices are coarsely ground to deliver plenty of visual appeal and an intense flavor profile in all your dishes. Because this seasoning is ready to use in either a dry or wet format, you can put its versatility to work in your kitchen in all kinds of inventive ways. For an unmistakably robust flavor, add a dash of cowboy seasoning as a stand-alone rub on chicken, beef, steak or brisket. You'll be able to lock in the flavors and create juicy, tender meats that are hard to resist. Cattlemen's BBQ rubs and spices for smoking also penetrate all kinds of vegetables, helping you craft savory sides and appetizers customers will crave. Along with complementing several different cooking methods, this legendary blend of spices also pairs well with Cattlemen's sauces. Whether you mix this cowboy seasoning in a Cattlemen's BBQ sauce or use it to create your own marinade, your recipes will take on a bold new finish. To ensure your customers experience premium flavor, each container of Cattlemen's Cowboy Rub is crafted without added MSG and is both kosher and non-GMO Project Verified. Experience the bold, natural ingredient profile for yourself today.