A luxurious base of avocado and creamy shea butter leaves you feeling hydrated and healthy. Meanwhile we use flaxseed oil, honey, and vitamins A & E to further moisturize your every strand. When it’s time to style the superfood way, you’ll introduce mango butter, coconut, and avocado oil into your routine.

We believe holistic care isn’t just part of a good hair care routine. At Cantu, we extend holistic care to our communities. This means empowering young women of color to become entrepreneurs and leaders of the future. It means supplying Black and Latina women with the resources to follow their ambition fiercely. Because everyone deserves to be their most confident self.

We know how important ingredients of your hair care routine are to you. That’s why we make sure to include no harsh ingredients in our formulas, so you can feel confident, secure, and cared for with Cantu. Our products are specially formulated to give your strands the extra love & attention they deserve.

Our nuanced formulas are created with your confidence and curls’ health in mind, and with absolutely no testing on animals.