Eternity for Women

On the threshold of its thirtieth anniversary, a new chapter in Eternity ’s visual history is unveiled under the direction of Calvin Klein’ s chief creative officer, RafSimons.

Since its debut in 1988, Eternity has upheld ideas of romance, love, intimacy and commitment through its advertising imagery. Today, those values continue with the focus very much on contemporary life.

Conceived creatively in close collaboration with Jake Gyllenhaal –who makes his advertising debut for the brand –the new Eternity family is at once shown as beautiful, timeless and yet very much of today. Starring alongside LiyaKebede and Leila Hollar-Gregory, Gyllenhaal portrays both father and partner with Kebede, as both partner and mother. The focus is on imparting knowledge and love to Hollar-Gregory, the child. It is she who serves as both a linking emotional thread and a fundamental idea of the future, as each parent recites and teaches e.e. cummings poem [I Carry Your Heart With Me (I Carry It In] to her.