Larry Crumrine, an engineer and avid fisherman, had the simple idea of designing a lead weight with a shape that could more easily be fished by bass anglers in heavy cover. He eventually developed a “bullet”-shaped sinker that would eventually become a staple among almost every angler in the world.

The uniquely shaped weight became the launching point in 1970 for Crumrine’s new company called Bullet Weights. with the first manufacturing facility located in Grand Island, Nebraska. Crumrine promoted the new sinker vigorously through local and regional fishing tournaments and the product caught on quickly.

Under Larry and Doug’s leadership the small company grew at a rapid pace, and Bullet Weights products were soon distributed nationally and internationally. Doug was named president of Bullet Weights in 1985 and Larry was Chairman of the Board. Doug eventually bought the company from his father in 1998.