Brunswick is the brand of sardines in Canada, caught off the coast of the Atlantic Ocean and packaged in our plant in the beautiful community of Blacks Harbour, New Brunswick.
The Brunswick brand story began in Canada well over 100 years ago. Connors Bros. is a Maritime success story. Incorporated in 1893, it has earned the distinction of spanning three centuries of operation, providing premium seafood products to people around the world and bearing a legacy as proud as the seagoing folk of the Maritimes.
Around 1885, brothers Lewis and Patrick Connors began fishing the waters off Blacks Harbour, New Brunswick, Canada, in a small, open boat named "Hummingbird". A few years later, they built a fishing weir to capitalize on the sizable stocks of sardine-sized herring that appeared in the clear, cool waters of the Bay of Fundy each summer. Inspired by their leadership, other fishers arrived and began constructing weirs, an opportunity not unnoticed by the ever-industrious Lewis Connors, who soon opened a general store to provide the newcomers with essentials.