BOOM! by Cindy Joseph is a PRO-AGE cosmetics company. We design simple, easy-to-use cosmetics and skin care that reveal your natural beauty at every age.

Boom Bright is our moisturizing, lengthening, defining, buildable mascara—made especially for pro-age women like you.

Every aspect of Boom Bright has been thoughtfully designed for your 50s, 60s, 70s and every beautiful age beyond. We carefully chose the soft black color, hypoallergenic formula, tapered brush, clean ingredients, buildable formula, moisturizing ingredients and squeezable, recyclable tube to best serve your lashes.

Boom Bright: Eco-conscious, Squeezable Tube

Made for eco-conscious consumers, Boom Bright comes in a squeezable, recyclable tube that’s made from a regenerative sugarcane polymer. When it’s running low, squeeze from the bottom to use as much mascara as possible, then recycle the tube.