SAFE AND EFFECTIVE: Safe for Pregnancy and Nursing. Clinically tested for ZERO allergy and sensitivity. Paraben, Phthalate and Mineral Oil Free. Free of synthetic colors and fragrances. Natural Milk and Honey Aroma-. Made in the USA. We've added more Power Botanicals for the Best Stretch Mark Protection. We care about your opinions and we listen when you have concerns. This Advanced Formula delivers everything you want with the latest in ingredient technology in the rich, creamy butter you love! Clean, effective pregnancy beauty!. INGREDIENTS THAT WORK- GOTU KOLA: Plant ingredient with a high concentration of Triterpenoids- natural compounds that strengthen core connective tissue for better skin resiliency. Shown in studies to prevent skin damage, scars and stretch marks. ROSEHIP, GRAPESEED, JOJOBA & BORAGE OILS: High in linoleic acid to fortify collagen and elastin, tone and repair. SHEA: Nutrient Rich base butter. ENHANCED CLEAN FORMULA FOR MAXIMUM STRETCH MARK PREVENTION- FREE OF PARABENS, PHENOXYETHANOL, SYNTHETIC COLORS & FRAGRANCES Our Milk & Honey Butter just got a lot better!.