Simply Pure was one of the first nail and cuticle oils on the market to use pure jojoba wax ester as the primary ingredient, where most other cuticle oils use mineral oil, almond oil, or other fillers.

Jojoba is the primary ingredient in Simply Pure because it’s the most important. With unique properties - including having an almost identical molecular structure as your skin’s own natural oil - jojoba is able to penetrate your nails and skin to deliver its hydrating goodness.

But more than just being a hydrating wonder, jojoba also acts as a "carrier." This means that other ingredients are able to “hitch a ride” so to speak as the jojoba is absorbed into your skin and nails.

This can be a great thing!

Jojoba’s carrier properties allow the other seven ingredients in our formula to join in the hydration party, enhancing jojoba’s already powerful hydration superpower, giving you

• Longer, stronger nails
• Help to reduce and heal hangnails
• Reduced appearance of wrinkles
• And even relief from symptoms associated with skin disorders like eczema and psoriasis.