OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world. ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand. HOW TO USE: For use on bleach blonde hair. Massage shampoo into wet hair, rinse and follow with conditioner. Leave for 3-5 mins then rinse. Use every other wash to avoid colour build up. SUITABILITY: Bleached hair, toned hair, coloured hair, very light blonde hair. Keep white, platinum and silver hair gleaming. Use super pigmented Silver Shampoo and Conditioner every other wash to eliminate pesky yellows from your cool blonde.