Pro Tip: Stay pearly in the game by using Pearlescent Shampoo and Conditioner every other wash. Remember to avoid using hot water when rinsing to preserve your colour for longer. Effortless Hue: Generously applying it to clean, towel-dried hair. Leave it on for 30 minutes before rinsing. Make sure to follow all instructions provided. One bottle is perfect for short hair or coloring freshly bleached and toned roots. All BLEACH LONDON products are Vegan and PETA-Approved formulas. No bleach, ammonia or parabens. Perform a skin sensitivity test and a strand test 48 hours before use to make sure the product is suitable for you. Our gentle and semi-permanent Super Cool Colours are suitable for all hair types. Pearlescent Super Cool Colour works best on light blonde hair that's toned with White Toner or Pearlescent Toner for that multi-dimensional iridescent shine. For all the pearly kings and queens! Pearlescent Super Cool Colour turns bleached light blonde hair a cool pearly pink that lasts between 3-10 washes. Also works great to neutralise existing blue/green stains to turn hair a silvery tone.