Pro Tip: Mix Aubergine Dream Super Cool Colour with Reincarnation Bond Restoring Mask whenever your hair needs a boost of colour and hydration. Avoid using hot water when rinsing to preserve your colour. Effortless Hue: Generously applying it to clean, towel-dried hair. Leave it on for 30 minutes before rinsing. Make sure to follow all instructions provided. One bottle is perfect for short hair or coloring freshly bleached and toned roots. All BLEACH LONDON products are Vegan and PETA-Approved formulas. No bleach, ammonia or parabens. Perform a skin sensitivity test and a strand test 48 hours before use to make sure the product is suitable for you. Our gentle and semi-permanent Super Cool Colours are suitable for all hair types. Aubergine Dream works best on hair that's been lightened to a light blonde and toned evenly with icy White Toner. Also gives natural blonde a soft pinky purple hue. Get ready for an eggplant hair transplant! Aubergine Dream turns blonde hair a bright purple with a pink undertone that lasts up to 30 washes. Formulated with anti-greenstain technology so that the colour fades true to tone, to a soft purply pink.