At Better Not Younger we’re on a mission to change the industry, that's why all of our products are paraben-free, sulfate-free or SLS-free, and cruelty-free. HOW TO USE: Apply to wet hair, lightly massage into a lather on the scalp, and rinse well, follow with Wake Up Call Volumizing Conditioner or one of Better Not Younger’s Butter Masques. INGREDIENTS: Burdock Root, Bamboo, Sage, Biotin and Hops; combine together to form a rich formula of vitamins, minerals and antioxidants that nourishes hair follicles, helps strengthen hair strands, unclogs hair follicles and supports smoother and thicker looking hair. KEY BENEFITS: Cleansing formula clinically proven to reduce breakage by 95% through without stripping hair of natural oils or moisture, Sage, Menthyl Lactate, Caffeine and Biotin nourish and energize the scalp, supporting healthier and fuller looking hair. WAKE UP CALL: A gentle, sulfate-free, volume-boosting shampoo designed to increase hair’s body, moisture, fullness and manageability, while strengthening thin strands to diminish breakage.