At Better Not Younger we’re on a mission to change the industry, that's why all of our products are paraben-free, sulfate-free or SLS-free, and cruelty-free. SUPERPOWER: Our award-winning serum was designed exclusively for women over 40, with a powerful blend of ingredients that nourish the scalp and follicles to support healthier looking hair. INGREDIENTS: Centella Asiatica, Niacinamide and Caffeine; this formula leaves a gentle, calming sensation on the scalp and helps support and strengthen hair follicles, it can help nourish scalp and hair follicles while also rejuvenating the scalp at the roots. KEY BENEFITS: Our powerful serum works 3 ways: It contains ingredients known for DHT blocking properties, rebalances scalp oils while conditioning skin and hair at the roots, and nourishes the scalp and follicles to support healthier looking hair. HOW TO USE: Press the cap button to load the applicator with serum; the applicator will not fill all the way up, it should only fill up to about 1/8 of the full dropper which is considered one dose. Lightly push the cap to release a drop of serum every 2-3 inches from the front to back of the scalp. Gently massage your scalp for 2-to-3 minutes to evenly blend and allow your scalp to absorb the serum.