At Better Not Younger we’re on a mission to change the industry, that's why all of our products are paraben-free, sulfate-free or SLS-free, and cruelty-free. HOW TO USE: Apply the butter masque in the shower after shampooing in place of regular conditioner, 1-to-3 times a week, rub it between your hands to evenly distribute before running it through hair, concentrating on mid-lengths and ends, leave it for 1-to-2 minutes, finally rinse well. INGREDIENTS: Mangifera Indica, Macadamia Ternifolia Seed, Cupuaçu, Murumuru, Avocado, Green Coffee, Folic Acid and D&C Violet 2; these butters, antioxidants, extracts and agents are able to penetrate into the hair shaft for greater nutrient delivery, help soften the hair and protect from environmental damage, support scalp renewal and aid to brighten and lighten the appearance of hair color. KEY BENEFITS: Packed with vitamins, folic acid, caffeine, green coffee, natural mango, macadamia, avocado, cupuaçu and murumuru butter that nourish, soften and condition coarse, brittle hair; this purple butter eliminates unwanted yellow-tones for a perfect silver finish. SILVER LINING: Your first silver hairs may have arrived unannounced, but that doesn’t mean you shouldn’t embrace them. This thick, smooth, enhancing purple butter masque quickly makes them soft and manageable.GTIN: 850000778139. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Product Benefits: Anti-Age. Hair Type: All, Coarse, Wavy, Frizzy, Dry. Material Feature: Vegan. Item Form: Gel. Brand: Better Not Younger. Country of Origin: USA. : B09DTNKZDQ. Manufacturer: Better Not Younger. UPC: 850000778139. Package Dimensions: 4.06 x 3.54 x 2.64 inches; 9.52 Ounces.