At Better Not Younger we’re on a mission to change the industry, that's why all of our products are paraben-free, sulfate-free or SLS-free, and cruelty-free. HOW TO USE: Remove the cap and twist the brush head to open, gently squeeze to dispense product through applicator tips, comb the applicator brush through wet hair in the shower using small strokes, applying enough formula at the roots to cover the scalp, massage into the scalp with fingertips to evenly distribute, finally follow with shampoo and conditioner. INGREDIENTS: Activated Charcoal, Lactic Acid and Menthyl Lactate; this formula absorbs excess oils and dirt from scalp, pores and hair for deeper cleansing, gently exfoliates the top layer of the scalp and dissolves buildup around blocked pores, and has soothing and cooling properties, which can leave the scalp feeling refreshed and stimulated. KEY BENEFITS: Blend of activated charcoal, lactic acids (AHA) and clarifying yet nourishing birch extract deep cleans, detoxifies and rebalances dry, itchy scalps for healthier hair growth. The unique built-in massaging applicator helps invigorate the scalp while washing away excess oils, dirt and debris and unclogging pores. Soothing and cooling properties leave the scalp feeling refreshed and stimulated. NEW DAWN: The first-ever charcoal-activated and AHA-infused cleanser to clarify, exfoliate and nourish the scalp with a unique built-in massaging applicator designed deliver formula to the scalp and to brush away dirt and oils for a healthy scalp and better hair growth.