RESTORATIVE FORMULA : Best Earth Natural Color Boost Purple Shampoo contains ingredients help repair hair damage and helps to prevent the effects from heat and excess styling. COLOR TREATED, SILVER AND BLONDE HAIR - Color Boost Blonde Shampoo formula is suitable for use on grey, blonde, bleached blonde, yellow, brassy, color treated hair for a more radiant color. Without any harmful materials, Color Boost Shampoo for blonde hair will keep the color in your hair. SAY GOODBYE TO DAMAGED & DRY HAIR & PROMOTE GROWTH - Made with Extract of Chamomilla, Wheat Protein, Panthenol - Pro-Vitamin B5, Vitamin A, Vitamin C, Vitamin E and more to cleanse and hydrate hair & scalp to help dry, brittle hair retain moisture. It also aids in repairing split ends, restoring your hair’s bounce and volume. Infused with Vitamin E to stimulate scalp circulation, help repair damaged hair follicles, and encourage strong new growth. WASH AWAY BRASSINESS & YELLOW TONES - Best Earth Naturals Color Boost Shampoo will help balance, tone, protect & beautiful blonde hair and gray hair. Our specially formulated Purple Shampoo will eliminate brassy and yellow tones from all shades of blondes, including, Light Blonde, Platinum, Ash, bleached blonde, highlighted, color treated, Silver and Grays. Our powerful blonde shampoo contains materials to counteract unwanted yellow and brassiness.