Beet It Sport is a range of multi-award-winning natural nitrate products made from concentrated beet juice and is the natural nitrate supplement most trusted by the world's sporting elite. Over the last decade, our beet juice has been independently used in over 300 published medical and sports performance research papers - no other brand is as widely praised and tested. Scientific studies have shown our beet juice can help in the following areas:

• Improved endurance performance
• Improved multi-sprint performance
• Improved strength & power production
• Improved performance at altitude

We supply over 200 pro sports teams around the world, including teams in Union Cycliste Internationale (UCI) World Tour, ITU World Triathlon, World Rowing, English Premier League, Premiership Rugby Union, International Rugby Union, Super Rugby League, NFL, NHL, NBA, and the MLS.

Why use Beet It Sport?

Each 2.4oz shot contains 400mg of dietary nitrate – consistently delivering more nitrate than any competing products. The dietary nitrate content of beets varies substantially, so it is difficult to know precisely how much nitrate any product contains and therefore if the amount is sufficient to enhance exercise performance. There are many beetroot juice supplements marketed to athletes, yet most contain little-to-no dietary nitrate, thus offering minimal if any, performance benefit. To test this, researchers at IUPUI independently analysed the dietary nitrate content of beet juice products marketed to athletes. Our Beet It Sport Nitrate 400 shot was the only concentrated beet juice product to consistently contain an adequate dose (>300mg) of dietary nitrate per serving (400mg).

Not just a placebo effect

A placebo effect is a positive outcome brought about purely from the belief that one has received a successful intervention; so do Beet It Sport products work?

To tackle this phenomenon, we developed placebo shots in conjunction with the University of Exeter; these are a version of the Nitrate 400 shot identical in appearance and taste to the standard product but with a negligible nitrate content. Researchers worldwide now use our placebo shots to conduct double-blind, placebo-controlled trials to eliminate the possibility of a placebo effect and, ultimately, to increase the robustness of their research. Researchers use placebo shots (negligible nitrate) to eliminate the possibility of a placebo effect of our Nitrate 400 shots and ultimately increase the robustness of their research.

* FDA Disclaimer: These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.