Amidst the hustle and bustle of East London’s Ridley Road Market, Barry began selling nail polish from his mother’s front garden.

Available in six, bright colours, it was these first, iconic shades that inspired him to create the most colourful name in British cosmetics.

Barry found a niche. He discovered a gap in the world of mass market – a desire for colour. Bold, fearless colour. The sort of colour that the cosmetic industry was waiting for.

In 2017, Barry M marked its 35th Anniversary with the launch of a shiny, new Mill Hill East space – a state-of-the-art production, distribution, and storage facility.

Gone are the days of mixing Dazzle Dust eyeshadow with palette knives on the Mero’s kitchen table. The new factory not only flaunts the latest manufacturing machinery, labs and technology, but is driving the creation of the next generation of new and exciting products.