?HEIGHTEN BABY'S AWARENESS: When your baby is in the sling, they'll be experiencing the same sights sounds and smells as you, helping to boost their learning and emotional development while providing a safe and stress-free environment. SOOTHE AN ANGUISHED BABY: When your baby is in the wrap their muscles are more relaxed making it less likely that they will cry and more likely that they'll fall asleep. HANDS FREE CONVENIENCE: Whether you're doing household chores, out shopping or tending to your baby's brothers or sisters, you'll keep your little one close and secure while still being able to use both your hands. You can say goodbye to that bulky pram or buggy too when making short trips. ?HOLD YOUR BABY SECURELY AND COMFORTABLY: The Juicy Bumbles Baby Sling is made from high quality polyester mixed with a touch of spandex, it is suitable for newborn babies and strong enough to hold children of up to 35lbs/15kg. The clever wrap design fits snugly around your body ensuring it's comfortable for both you and your baby at all times. CONSTANT CUDDLES PERFECT FOR BABY BONDING: Every Parent loves cuddling their baby and babies are also happier and more content when they're close to you. When your baby is in the baby sling they'll be comforted by the warmth of your body and the beating of your heart. It will feel like a long warm cuddle for both of you.