At Aveeno, we understand that a healthy scalp is the foundation for beautiful hair. Made with colloidal oats, known for their skin moisturising properties, and botanical ingredients, Aveeno Oat Milk Daily Moisture Shampoo gently cleanses and helps hydrate dry hair while soothing the scalp. Hair is left feeling nourished and healthier wash after wash. Created with both hair and scalp in mind, Aveeno haircare is clinically proven to help relieve itchy, dry scalps and reduce flakes without stripping hair of its natural oils, leaving it looking and feeling soft, shiny and healthy. INGREDIENTS Colloidal Oatmeal Extract, Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, Hydrolyzed Milk Protein, Prunus Amygdalus Dulcis (Sweet Almond/Amande Douce) Seed Extract, PEG-7 Amodimethicone, Polyquaternium-22, Polyquaternium-39, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Laureth-4, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Glycerin, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hexylene Glycol, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Benzoate, Formic Acid, Tocopheryl Acetate, Leuconostoc/Radish Root Ferment Filtrate, Coconut Acid, Disodium Tetrapropenyl Succinate, Parfum/Fragrance. DIRECTIONS Apply shampoo generously to wet hair, massage into a lather through to ends, then rinse hair thoroughly. After shampooing, follow with Aveeno Daily Moisture Oat Milk Blend Conditioner for best results. See moreFree from SLS/SLES Sulfates. Itchy scalp shampoo, clinically proven to relieve itchy scalp. Gentle enough for daily use and suitable for sensitive and dry scalps. Helps to hydrate dry and very dry hair. New look pack. Same great formula.