How does the Hydrate Cleanser help dry hair?

The Hydrate Range was formulated to work together and bring back moisture, elasticity and bounce to hair.

How does Mango and Basil hydrate and revitalize hair?

Mango is a cocktail of many different vitamins e.g. Vitamin C + E, Beta Carotene and Minerals e.g. Kalium. Basil is very rich in essential oils. In combination they are known for hydrating and revitalizing.

What does the Hydrate Range smell like?

The cottony fragrance evokes the floating, weightless sensation of a cloud through a combination of a unique floral bouquet made of premium and delicate white flower notes, mango and basil accord over a subtle blend of powdery vanilla notes.

Are all Authentic Beauty Concept products vegan and cruelty-free?

Yes, all formulas are vegan and cruelty-free. Authentic Beauty Concept products are all certified with the Vegan Society & PETA*. *Sources: Vegan Society, Agreement# 023401-19, 9/2020; PETA, Agreement# 00354648 3, 1/27/21 - 1/28/22

What does ‘free from’ stand for?

We believe that what we leave out is as important as what we put in. Our products are vegan as well as free from sulfate surfactants, parabens, silicones, mineral oils and artificial colorants.