Pure & essential astapure astaxanthin complex is a natural extract from the microalgae Haematococcus pluvialis (H. Pluvialis) - the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans. Astapure contains the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including Lutein and zeaxanthin, as well as amino acids and fatty acids, which together offer a broad range of health benefits, enhance its bioavailability and increase cell membrane stability. Of all the carotenoids, astaxanthin is nature's most potent, with the highest known ORAC value (oxygen Radical Absorbance Capacity) - A measure of its ability to combat oxidative stress. Astaxanthin's ability to quench free radicals is 6, 000 times greater than vitamin C, 800 times that of Coenzyme Q10 and 550 times that of vitamin E. Astaxanthin can anchor itself in all cell membranes, meaning it has the potential to deliver broad-reaching health benefits throughout the body. Studies to date show astaxanthin's ability to reduce and terminate oxidative stress, protect against unwanted inflammation and protect cell structure and function, provide health-enhancing properties for the skin, cell cycle, immune health, cardiovascular health, brain function, joints and muscles, energy, gut and liver health. INDICATIONS Oxidative stress, skin health, cardiovascular health, immune function, eye health INGREDIENTS Cold-pressed extra-virgin olive oil; AstaPure® from Haematococcus pluvialis (H. pluvialis) microalgae (10% astaxanthin); softgel shell (glycerol, modified corn starch, carrageenan, sodium carbonate). DIRECTIONS Adults & children aged 14+: take 1 softgel daily. For optimal absorption, take with a meal containing fat. For additional support, take 2 softgels daily. Do not exceed the maximum dose. SAFETY WARNING Do not exceed recommended dose. Seek professional advice before taking any food supplement if you are taking medication, are pregnant or breastfeeding. This product should not be used as a substitute for a varied and balanced diet and healthy lifestyle. Store in a cool, dry place away from direct sunlight. Keep out of reach of young children. BOX CONTAINS 90 capsules MANUFACTURER CONTACT INFORMATION Igennus Ltd, St Johns Innovation Centre, Cowley Road, CB4 0WS, Cambridge, United Kingdom See moreVEGAN - supplied in vegan seaweed capsules, GMP manufactured in the UK, hypoallergenic & no gluten, dairy, lactose, yeast; non-GMO; certified vegan. SUSTAINABLE - AstaPure is a sustainable source of astaxanthin, manufactured using green technology, and does not negatively affect ecosystems or contain contaminants from the sea. PURE MICROALGAE - AstaPure is a superior, ultra-pure source of astaxanthin, cultivated in a closed climate-controlled system (rather than open ponds), it produces exceptionally pure microalgae with high active-ingredient content. OPTIMUM DOSE - each softgel provides a safe long-term dose of 4 mg active astaxanthin from 42 mg AstaPure microalgae – naturally bioavailable, helping to maintain the delicate balance of antioxidants without overloading the body. POTENT ANTIOXIDANT COMPLEX - to enhance the bioavailability of astaxanthin, we provide lutein & zeaxanthin, powerful carotenoids which all work in synergy.