Astaxanthin belongs to the group of carotenoids, which are pigmented phytochemicals responsible for the red or pink coloring in vegetables and fruits. Studies on the uses and benefits of carotenoids date back to as far as the 1800s. Astaxanthin is also found in shrimps, lobsters and crab, though it is more commonly known for its source in salmon and flamingo feathers. In general, sources for Astaxanthin include crustaceans, microalgae and krill. The pigment is structurally similar to beta-carotene, a type of Vitamin A, although the two compounds have some chemical differences. Our new astaxanthin soft gel tablets are gluten, lactose, and allergen free, as well as non-GMO, Halal, and Kosher certified, and contain no traces of heavy metals. Astaxanthin is certified in Europe as a Novel Food and is extracted from algae (Haematococcus pluvialis) at the facility in Iceland. Icelandic water is extremely pure, low in minerals, and unchlorinated, and the facility is 100% powered by renewable geothermal energy. INGREDIENTS Filler (Sunflower Oil), Softgel (Modified Corn Starch, Glycerol, Carrageenan, Sodium Carbonate Anhydrous), Astaxanthin, D-alpha-tocopherol (Antioxidant), Rosemary Extract (Antioxidant) DIRECTIONS As a food supplement for adults, take 1 softgel up to 2 times a day, preferably at mealtime, or as directed by a healthcare practitioner. Do not exceed stated dose. Do not use if the seal is broken. SAFETY WARNING If you are pregnant or breastfeeding, please consult your healthcare practitioner before use. Not intended for use by persons under the age of 18. Keep out of sight and reach of children. Discontinue use and consult a doctor if adverse reactions occur. This product should not be used as a substitute for a varied and balanced diet or a healthy lifestyle. Do not exceed stated dose. This product is not intended to treat, diagnose, cure or prevent any kind of illness. See more✓ LETTER-BOX FRIENDLY - At Oxford Vitality we always want to deliver, which is why we pack all our products into letter-box friendly packaging. So, even if you're out, you’ll still get your parcel. ✓ MARKET LEADING PRODUCT SAFETY - Our products have been expertly created and packed in the UK to GMP standards using the best quality ingredients available. ✓ Cultivated using 100% clean energy, pure Icelandic water and high-quality nutrients. Vegan, Non-GMO, Halal, and Kosher certified. ✓ Astaxanthin softgels extracted from Haematococcus pluvialis algae. This product is certified as a Novel Food in Europe.