Arm and Hammer Charcoal White gently removes impurities from the tooth enamel surface that can cause daily stains, removing 100 Percent more surface stains. While the Active Calcium works to rebuild and restore the enamel surface giving you twice the enamel strength compared to your regular toothpaste. INGREDIENTS Sodium Bicarbonate, PEG-8, Hydrated Silica, Glycerin, Calcium Sulfate, Sodium Lauryl Sulfate, Aroma, Dipotassium Phosphate, Sodium Saccharin, Charcoal Powder, Sodium Carbonate, Sodium Fluoride, PEG/PPG - 116/66 Copolymer, Calcium Peroxide, Aqua, Calcium Hydroxide, Calcium Carbonate, Sodium Silicate, Limonene, CI 77891, CI 74160, Contains Sodium Fluoride (1450 ppm F) DIRECTIONS TM trademarks of Church & Dwight Co., Inc. SAFETY WARNING Directions: Children under 7: Use a pea-sized amount and supervise brushing to minimise swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor. MANUFACTURER CONTACT INFORMATION Wear Bay Road Folkstone Kent Ct19 6Pg See moreFor clinically proven whiter smile in 3 days, with regular use when used as directed. Powered with activated charcoal. For the exceptional deep clean. For clinically proven whiter smile in 3 days, with regular use when used as directed. Powered with activated charcoal. For the exceptional deep clean. Arm and hammer toothpaste charcoal white.