The brand's breakthrough formula and the most advanced packaging technology combined in one! Reminieralises tooth enamel Neutralises Acids caused by everyday food and drink Returns oral pH to neutral levels Provides Lasting Freshness 100% recyclable (Carton, Tube and Cap) No preservatives. No artificial colours. Vegan friendly. Low abrasion. It also utilises Baking Soda which effectively removes plaque and stains in hard-to-reach areas of the mouth. Baking Soda is the hero ingredient, alkaline in nature and able to help return oral pH to neutral levels. Developed and produced in the UK. INGREDIENTS Sodium Bicarbonate, Peg-8, Hydrated Silica, Glycerin, Calcium Sulfate, Sodium Methyl Cocoyl Taurate, Sodium Saccharin, Aroma, Dipotassium Phosphate, Alumina, Sodium Carbonate, Sodium Fluoride, Peg/ppg-116/66 Copolymer, Limonene, Calcium Peroxide, Calcium Hydroxide, Calcium Carbonate, Sodium Silicate, Contains Sodium Fluoride (1450 Ppm F) SAFETY WARNING Children 6 years and younger: use a pea-sized amount and supervise brushing to minimise swallowing. In case of intake of fluoride from other sources, consult a dentist or doctor. See moreEcologically minded: toothpaste is made to be 100% recyclable (Carton, Tube and Cap), it has no preservatives, no artificial colours and is vegan friendly. Provides lasting freshness: neutralisies acids caused by everyday food and drink and remineralises tooth enamel and helps to return oral PH to neutral levels and remineralise and strengthen enamel. Superior whitenening results: baking soda toothpaste gives whiter teeth in 3 days with twice brushing, clinically proven and designed to deliver superior stain removal vs non-baking soda toothpastes. Effective daily protection: gum toothpaste protects against plaque, bacteria and acids caused by everyday food and drink that can attack enamel, causing cavities and bad breath. Hero ingredient: baking soda toothpaste uses this completely natural cleaning ingredient to effectively remove plaque and hard-to reach stains whilst still being gentle on tooth enamel.