ULTIMATE OAT BRAN is the first cholesterol-reducing cereal of its kind and is both Organic and Gluten-Free. It combines Mother Natures #1 cholesterol-lowering food (Oats) with her most powerful cholesterol-reducing ingredient (Plant Sterols). Oats have long been respected for their ability to lower cholesterol and Plant Sterols have been clinically proven to reduce total and LDL cholesterol levels. The US Government has approved health claims for both Oats and Plant Sterols to naturally lower cholesterol and help reduce the risk of heart issues. ULTIMATE OAT BRAN is a delicious, heart-healthy cereal that delivers far greater cholesterol-reducing power than ordinary oat bran. Oats are filling and nutrient-rich, yet low in calories, so they are ideal for weight-loss. Plus, because oats are both sodium-free and sugar-free, they also support healthy blood pressure and blood sugar levels. Oat bran, more than any other form of oats, is particularly high in a unique, water-soluble fiber called beta-glucan, which is the secret behind its cholesterol-lowering power. Millions of Americans must take cholesterol-lowering drugs with their long list of harmful side effects. If you and your physician are seeking a natural tool to lower cholesterol, ULTIMATE OAT BRAN is the perfect solution. We combine heart-healthy Oats with cholesterol-lowering Plant Sterols. In fact, the 800 mg of Plant Sterols in just cup of ULTIMATE OAT BRAN is all you need to transform your cholesterol levels. According to the US FDA, consuming at least 400 mg of Plant Sterols twice daily with meals for a daily total intake of at least 800 mg, as part of a healthy diet low in saturated fat and cholesterol, may reduce the risk of heart issues - each cup of our ULTIMATE OAT BRAN supplies 800 mgs of Plant Sterols. Plus, our ULTIMATE OAT BRAN is also a natural source of soluble fiber, including beta-glucan (at least 2 grams per cup) that may reduce the risk of heart issues as part of that healthy diet.