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| | supernova moisture and shine cream | supernova blonde violet moisture and shine cream | first base moisturizing style cream | blockade heat defense serum | glass action universal elixir |
| hair need | For all hair types in need of weightless conditioning, superior hydration and brilliant shine. | For blonde hair in need of a leave-in cream that neutralizes brass, adds shine, detangles, tames frizz, and protects hair from heat styling. | For hair in need of a light hold, definition and improved manageability before styling. | For all hair types in need of a lightweight serum that smooths, moisturizes, and protects hair during heat styling. | For all hair types in need of a multi-purpose oil that fortifies, adds shine and stops frizz. |
| benefits | Helps to boost hair's ability to retain moisture while providing a silky, smooth texture. Restores shine and smoothness to hair making it look and feel healthy again. | Ultra-violet pigment counteracts harsh brassy tone to deliver shiny, cool-toned results. Helps boost hair's ability to retain moisture while providing a silky, smooth texture. Restores shine and smoothness to hair making it look and feel healthy. | Smooths, lightly defines and provides manageability. Provides thermal protection. Adds moisture, glide and gloss to hair. | Protects against heat. Prevents moisture loss without weighing down hair. Adds shine. | Fast absorbing. Replenishes lost moisture. Adds shine, smooths, and softens hair. Jojoba Seed Oil penetrates the hair follicle to strengthen hair from the inside out. |
| when | To weightlessly condition and hydrate, while leaving hair supernaturally soft and smooth with brilliant shine. | To weightlessly condition and hydrate, while counteracting harsh brassy tones and leaving hair supernaturally soft and smooth with brilliant shine. | To prep hair prior to styling for natural looks with light definition and control. | To protect hair from the damage of thermal styling and tame flyaways. | To nourish, strengthen and smooth hair during prep, finish and color-processing. |
| why | Formulated without MIT/MCI, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free. | Formulated without MIT/MCI, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free. | Formulated without MIT/MCI, artificial colors, formaldehydes, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, aluminum, talc, and has less than one percent synthetic fragrances. Vegetarian-friendly & Cruelty-free. |
| how | Distribute throughout damp hair and style as usual. Can also be used on dry hair to tame flyaways or refresh dry ends. | Distribute throughout damp hair and style as usual. | Distribute a quarter-sized amount throughout damp hair and style as usual, or let hair dry naturally. Can also be used on dry hair to smooth and tame frizz. | For prepping – Distribute 2 to 3 pumps throughout damp hair. Heat style as desired. For finishing – Distribute 1 to 2 pumps throughout dry hair, focusing on the ends. | For prepping – Distribute a few drops throughout clean, damp hair. Style as usual. For finishing – To control frizz and protect styles, lightly distribute a few drops throughout hair, focusing on the ends. |
