About Alfaparf Milano

Innovation, research, market proximity... but also love of beauty, dedication, excellence, the conviction that as Italians we can go further... That has led Alfaparf Milano to be the top Italian brand in the beauty industry world-wide. We create formulas, source raw materials and develop products in our laboratory. We do not skip any steps or take any shortcuts. For decades we have accumulated techniques and learned from experiences.

Everything we create is dedicated to the hairdressers, the passionate and smart people that deserve the very best from us. We love to share our work, knowledge and inspiration with people that share the same dream and the same journey that we started many years ago. These are not just simple hair products. These are the final result of research, knowledge, experience and feedback. Each product is a beautiful story constructed by excellence, enthusiasm, commitment and good vibrations.