ALFAPARF MILANO PROFESSIONAL is the leading Italian brand in the professional hair treatment sector.

Inspired by its own values - Italian dynamism, innovation and openness to diversity - ALFAPARF MILANO PROFESSIONAL shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone. So that people feel good as well as beautiful.

Semi di Lino

For more than 30 years, Semi di Lino has been offering professional hair treatment products. Starting from a beauty secret kept by nature, we created the original Linseed formula for very bright hair. Today, our constantly evolving formulas respond to the new needs of hair: and always bright color, protection from pollution and climatic factors.

With Semi di Lino you create your idea of beauty, it’s all in your hands.

Keratin Therapy Lisse Design

For over 10 years, Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world.

Keratin Therapy Lisse Design is the new prestigious range of maintenance products for keratin treatments. Innovative and high-performance formulas which, thanks to Kera-Protection Complex & Babassu Oil, provide smooth, defined, soft and silky hair, prolonging the results of the salon treatment.

Style Stories

Style Stories is a complete line of styling products that, thanks to the valuable advice of our hair stylists, become the exact tools for addressing every occasion.

At the base of all the Style Stories formulas is a Moringa Oleifera. This special ingredient neutralizes unpleasant orders and gives hair a longer-lasting clean sensation. It also contains photo-protective properties that counteract the damage of free radicals.