AG Hair Care Balance Apple Cider Vinegar Shampoo gently removes the build-up of styling products, exfoliates the scalp, and helps to create a barrier of protection against future damage. This gentle sulfate-free shampoo helps to balance your skin pH for good scalp health while nourishing your strands to make your hair luxuriously soft. The superfood formula contains argan oil, lavender, rosemary, and sage. Thoughtfully selected aromatic herbs and oils reinvigorate your hair and encourage luster. Apple cider vinegar is a popular ingredient for hard water shampoo and anti-chlorine shampoo formulas because it helps reduce scaly build-up from minerals that leave your hair dull and dry. The ingredients we use are easy on your skin, soothing itchy scalps while locking in moisture and supporting your skin's barrier. Formulated to be both a pH-balanced shampoo and clarifying shampoo, Balance removes build-up while revealing soft, clean, touchable hair. Our sulfate-free shampoos and conditioners are 98% plant-based, vegan and cruelty-free, minimising the use of gluten, DEA, PABA, or other harmful chemicals. Argan oil protects hair from heat damage, locking in moisture and strengthening hair with essential fatty acids and vitamins. At AG Care, we believe how we create our products is meaningful — from end to end. It's how we make our products, care about our people, and treat our planet.NATURALLY DERIVED INGREDIENTS: The AG Care Essentials plant-based shampoo and hair care line combines science and nature to deliver beautiful results without sulfates, gluten, DEA, PABA, parabens, DMDMH, and more. Our products are sulfate-free, vegan, and cruelty-free. LIGHT & HYDRATING: Balance is a clarifying shampoo for curly hair, wavy hair, or straight. We try to be vegan, sulfate-free and silicone-free, AG Care apple cider vinegar shampoo adds high shine and locks in moisture, reducing frizz and flyaways without weighing the hair down. HERBAL SHAMPOO: Thoughtfully selected aromatic herbs and oils reinvigorate your hair, restore luster, and smell absolutely divine. The sulfate-free shampoo has a light, floral scent and contains argan oil, lavender, rosemary, and sage. HEALTHY, GLOSSY HAIR: Argan oil and apple cider vinegar is absorbed into the cuticle to enhance shine without weighing your hair down. Our sulfate-free hair shampoo supports strong, healthy hair with a blend of nourishing superfoods and soothing botanicals. CLARIFYING SHAMPOO: Apple cider vinegar shampoo helps to balance pH and gently removes the build-up of gels, mousse, and oil without dehydrating your hair. You can use apple cider vinegar shampoo for greasy hair, normal, and dry hair types.