In 2010 two sisters started Truly (UK) Ltd on the shelf in the back of the family bakery as a result of frustration at the lack of sprinkles available in the marketplace - unless you needed a small 50g pot of jelly diamonds or silver pearls (Supercook – who else remembers them?) or if you were a bakery you could buy a much bigger range if you needed 300kg (that’s a lot of cupcakes). Our ‘A Pinch of…’ range launched in October 2022 as a response to the ever-increg cost of living. Whilst it is lovely to have a stock of sprinkles at the ready in your store cupboard we recognise that sometimes you just need enough for the bake that you are working on. This new range of sprinkles, sprinkle mixes, pearls and shapes are available in 25-30g pouches (depending on the size of the product within) which should be enough to decorate the top of a large cake or 10 – 12 cupcakes. Why pay for more than you need just buy enough for that bake. With over a 1000 varieties of sprinkles in our range (and growing all of the time) we will be adding more varieties to this platform on a regular basis, if you can’t see what you are looking for then please get in touch, we are sure that we can help you out. We think our range is hard to beat whether you like soft or crunchy, sweet and sugary or smooth and chocolatey we have a sprinkle for you. If you are looking for single colours or rainbow mixes, dinosaur, unicorn or flamingo shapes or simple sugar pearls we have just the thing that you are looking for. All of our delicious sprinkles are made within Europe with our main manufacturing partners being based in Greece, Germany, Holland and Northern Ireland. We then mix the single colours into wild and wonderful blends including Unicorn, Mermaid, Rainbow, Party, Punk, Blossom & Pride. If we don’t already have a mix that you are looking for get in touch and let us know, it may be our next new product! INGREDIENTS Sugar, natural flavouring, colour; E100. DIRECTIONS Sprinkle on cakes, bakes, cookies, desserts, ice creams and chocolates See more

This product doesn’t contain E171 (Titanium Dioxide) so can be used through Europe. Suitable for a vegetarian, vegan and plant based diet. All of our delicious sprinkles are made within Europe with our main manufacturing partners being based in Greece, Germany, Holland and Northern Ireland. We also export around the world and have a full range of products without E171 suitable for the European market. These versatile sprinkles are made in single colours in Germany and mixed into various seasonal and all rear around offerings in our own factory in Herefordshire. If we don’t already have a mix that you are looking for get in touch and let us know, it may be our next new product!. This wonderful product is packed by hand into resealable pouches in the Welsh/Herefordshire borders. With views across beautiful Shropshire and Herefordshire you can’t get better inspiration. Ideal for all of your bakes, Great British Bake Off style showstoppers and romantic goodies - cupcakes, cakes, muffins, cookies, cake pops, biscuits, doughnuts or any other dessert you can think of!. Sugar Crunch Lemon . Beautiful flavoured sugar crystals ideal for decorating cocktail glasses and all of your cakes and bakes.